Build an Agency Website in Minutes with AI
Your agency website is crucial for capturing leads, but it doesn’t have to be complicated. In fact, a one-pager can be highly effective, especially if you’re just starting out. A one-pager is a single page that scrolls and includes all the essential information a prospective client needs to know about your agency.
Creating a one-pager can be done in two ways. The first option is to build it manually, which involves purchasing a domain, setting up a WordPress website, finding a theme, and designing the page from scratch. However, the second option is much easier and faster.
By leveraging artificial intelligence, you can use HubSpot’s free drag-and-drop website builder. Simply sign up for the builder, let AI build your website for you, and provide a concise description of your agency, including your location, target market, and services offered. Within minutes, you’ll have a professional website foundation that you can personalize to match your brand. The best part is that you don’t need any coding experience to create a great agency website.
Crawl Websites Like Google
Screaming Frog is an essential agency tool for identifying technical and content opportunities on any website. By connecting it with Google Analytics, Google Search Console, Google PageSpeed Insights, and other APIs, you can uncover hundreds of SEO opportunities. Here are four high-impact opportunities to look for:
- Crawl Depth: Pages that are more than three clicks deep into the site architecture should be moved higher up for easier crawling and indexing by Google.
- Internal Link Coverage: Identify pages with less than five internal links and consider building internal links from other relevant pages on your website. If no relevant pages exist, it’s a sign that you need more topically relevant content.
- Poor Engagement Rate: Analyze the engagement rate of your pages using data from Google Analytics. Low engagement indicates room for improvement in terms of user experience and content quality.
- Poor SEO Performance: Pages with zero impressions, clicks, or backlinks should be labeled as poor SEO performers. Depending on the content, you can either delete and 404, upgrade, or consolidate and 301 redirect these pages.
Leverage AI in Your SEO Efforts
Artificial intelligence tools like Chat GPT have various use cases beyond content creation. Here are a few ways to use AI to enhance your SEO campaigns:
- Create Queries to Find Content Opportunities: Use Chat GPT to generate queries based on search console data. Identify clustering opportunities where the current ranking page may need optimization.
- Create Schema Markup: Personalize and run prompts through Chat GPT to generate structured data for your content. Test and insert the schema using appropriate plugins or tools like Generate Press Elements.
- The Magic is in the Edit: Great SEO content requires great editing. Use Hemingway to improve sentence structure and readability, and then run your content through Grammarly for a final polish.
- Optimize for Natural Language Processing (NLP): Use tools like Surfer to analyze NLP keywords and identify gaps in your content. Fill those gaps to help search engines better understand your pages.
- Pick an All-in-One SEO Tool: Ahrefs and SEMrush are highly recommended for comprehensive SEO analysis, competitor research, finding link opportunities, and establishing your analytics foundation with Google Analytics and Google Search Console.
- Always Be Testing: Document and test your SEO actions using tools like SEO testing.com to measure the effectiveness of your strategies and make data-driven decisions.
- Make Collaboration Easy: Streamline your SEO campaigns with tools like Google Drive and Asana. Create checklists, estimate time investments, and use templates within your project management system.
Conclusion
These are the essential SEO agency tools that can help you scale your business and achieve better results. By leveraging AI, optimizing your website, and utilizing comprehensive SEO tools, you can stay ahead of the competition and drive more organic traffic to your agency website. Remember, great content is the product of great editing, so don’t forget to polish your SEO content before publishing it.
If you’re interested in learning more about building a successful SEO business, check out the next video to find out how you can get a free copy of “The SEO Entrepreneur” book.