Introduction
In this blog, we will discuss the top 13 free SEO tools that can help improve your rankings on Google. These tools are essential for any SEO professional, regardless of the size of your operation. Whether you are a beginner or an experienced SEO, these free tools are a must-have in your toolkit.
Freemium Tools
There are two types of free SEO tools available. The first type is freemium tools, which offer limited functionality for free and additional features for a price. These tools are constantly improving and innovating, making them a reliable choice for SEO professionals. Some of the top freemium tools include:
- Keyword Surfer: This tool allows you to gather keyword ideas and SEO metrics while searching on Google. It is intuitive and user-friendly, making it easy to find low competition keywords for your content plan.
- SEO Minion: This browser extension allows you to extract data from the search results page, such as top ranking pages and “People also ask” results. It is a powerful tool for content research and analysis.
- GMASS: If outreach link building is a core part of your SEO process, GMASS can help you manage cold outreach campaigns directly from Gmail. It offers good deliverability and is suitable for beginners.
- Detailed SEO: This extension provides a bird’s-eye-view of the on-page and technical specifications of any public page on the internet. It is useful for auditing websites and ensuring proper on-page SEO.
Truly Free Tools
There are also truly free SEO tools that offer powerful functionalities without any cost. These tools are absolute powerhouses in their own right and are highly effective for SEO professionals. Here are some of the best truly free tools:
- YouTube Like Button: This 100% free tool helps improve your YouTube channel’s visibility and allows the YouTube algorithm to know what kind of videos you like.
- Google Search Console: This tool allows you to submit your sitemap to Google, troubleshoot technical SEO issues, force indexing on new content, and get insights into your website’s organic performance.
- Bing Webmaster Tools: Bing Webmaster Tools offers similar functionalities to Google Search Console, but with additional features and generous data availability for SEO professionals. It also provides free access to Microsoft Clarity, a heat mapping tool.
- Schema Tools: Schema tools help you create structured data that communicates better with search engines. Merkel’s free schema generator and schema.org’s free schema validator are recommended for creating custom schema.
- Screaming Frog: Screaming Frog is a freemium tool used for technical audits. It offers essential functions for free, such as identifying pages with no internal links, checking missing on-page elements, and analyzing technical data.
- AHREFS Webmaster Tools: AHREFS offers a free version of their SEO solution, which provides a user-friendly experience and access to essential data for verified websites.
- Answer the Public: This tool helps expand a topic and visualize it, providing ideas for subheadings in your content and keyword research.
- Ubersuggests: Ubersuggests is a beginner-friendly tool for keyword research and basic competitor research. It offers similar functionality to AHREFS, although with fewer features.
- Rankmath: Rankmath is a freemium WordPress plugin that allows you to update key on-page SEO elements and implement different schema types.
- Keyword Hero: Keyword Hero helps unlock “not provided” keywords in Google Analytics, providing more insights into how people are finding your content.
Conclusion
These top 13 free SEO tools are essential for improving your rankings on Google. Whether you choose freemium tools or truly free tools, they offer reliable functionalities to enhance your SEO processes. From keyword research and content analysis to technical audits and data insights, these tools cover all areas of SEO. Make sure to add them to your toolkit and leverage their power to achieve SEO success.